Our Founder & Director
Teo Ser Lee, PBM is the Founder and Director of Protocol Academy Pte Ltd, Singapore’s pioneer in etiquette and protocol services. Ms Teo was trained and certified by The Protocol School of Washington where she specializes in Corporate Etiquette & International Protocol. She is also a qualified Colour & Make-up Artist, Personal Stylist and Image Consultant as well as an associate of APICSA (Association of Professional Image Consultants of South Africa).
She caters to mid and top level executives who wish to enhance their self-confidence, heighten their communication skills, outshine their competition and increase their bottom line. Customised seminars are geared to educate, motivate and meet the needs of today’s busy executives.
Besides giving personalized trainings to top level executives of multi-national corporations, she also conducts trainings in the finer points of etiquette, protocol and projecting a professional image.
Company Profile
Our Principal Trainer is trained and certified by The Protocol School of Washington where she specializes in Corporate Etiquette & International Protocol. She is also a qualified Colour & Make-up Artist, Personal Stylist and Image Consultant.
Testimonials
Wilma Watts
Home-maker
“Ms Teo is very knowledgeable and inspiring. I really learnt a lot from her! Thank you.”
Neo Thiam An
Executive Director of TA Corporation Ltd
“I really enjoyed the individual coaching and guidance from Ms Teo! Not only was she able to highlight some etiquette rules which I have neglected, she was also patient in giving me refreshing tips! Thank you!
Guo Ning Ning
Former General Manager of Bank of China
“It may just be a few sessions with Ms Teo but I felt empowered and confident in all social and business arenas!”
Breslin Family
“Thank you Ser Lee for the enlightening dining etiquette session! We may have grown up using fork and knife but it’s the difference between Continental and American styles and the details involved that we are unaware! It’s such an enjoyable session, especially doing it in the comfort of our home! “
Le An Na (Vietnam)
Train-the-Trainer Programme
“Thank you for training and certifying me as an Etiquette and Professional Image Consultant. It’s definitely worth my time and effort flying in from Vietnam to attend the Train-the-Trainer Course! Now I feel so equipped to start my business immediately! Thank you!”
Mark Tan
Entrepreneur
I’m truly grateful for Ms Teo’s unwavering support and thoughtful guidance. Her ability to challenge, encourage, and inspire me has made a lasting impact on my personal and professional growth. This journey has been empowering, and I feel more confident and focused because of her coaching.
Chew Fang Yun
Group Financial Controller
I’m incredibly thankful for my coach’s wisdom and grace in guiding me through the finer points of dressing and dining etiquette. Her expert insights and thoughtful coaching have refined my confidence in professional and social settings. She brought elegance and clarity to the lesson—an experience that has truly elevated how I present myself.
Sherry Tan Jia Er
Student
I had an insightful makeup lesson with Protocol Academy. I didn’t know that makeup can also be done such that they blend well with my skin! I have also gained better insights on the types of makeup to wear across different events. I also had an insightful lesson on workplace etiquette and the skills required to answer interview questions. Through the lesson, I have realised that a lot of preparation is required in order to present myself better and answer interview questions more effectively.
Melissa Chew
Train-the-Trainer Programme
Participating in the Train-the-Trainer programme under Ms Teo’s guidance was a transformative experience. Her clear instruction, structured approach, and generous sharing of real-world insights gave me the tools and confidence to step into a training role with purpose and professionalism. Her mentorship has been both empowering and inspiring.
Nandini Ng
Train-the-Trainer Programme
The Train-the-Trainer programme was a game-changer for me. My coach’s professionalism, attention to detail, and ability to bring out the best in each participant made every session impactful. I now feel equipped not just with techniques, but with the confidence to lead and teach effectively.
Berenice Lam
Train-the-Trainer Programme
Being mentored through the Train-the-Trainer programme was an enriching journey. Ms Teo blended theory with practical application seamlessly, making complex concepts easy to grasp. Her passion for excellence and commitment to our growth truly set this programme apart.
Our Courses
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TRAIN-THE-TRAINER PROGRAMME
This 5-day interactive Train-the-Trainer programme will empower you with the skills to be a...
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CHILDREN’S SOCIAL ETIQUETTE
The objective of these programs is to build a child’s confidence and self-esteem through...
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CHILDREN’S DINING ETIQUETTE
For parents who recognize the importance of their children’s manners, this interactive program focuses...
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BRANDING YOURSELF THROUGH ETIQUETTE
In a rapidly expanding global economy, executives at all levels need to distinguish themselves...
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DINING ETIQUETTE SEMINAR
This half -day seminar provides leadership skills you can implement immediately to help you...
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DINING ETIQUETTE FOR TEENAGERS
For parents who recognize the importance of their children’s manners, this interactive program focuses...
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